SMOR Hydration was created by Ben Smith, former COO of Athletic Greens (AG1), where he helped grow the company from $23 million to over $600 million in revenue and a $1.2 billion valuation, and Sarah Rohr, Ph.D — a food loss and waste economist and ultra-marathon runner who brings both the ingredient rigour and the real-world testing that most supplement brands skip.
After years of building supplements at global scale, the team wanted to create something different — a premium electrolyte for the Australian market, with Australian ingredients, made in Australia. No compromises on formulation. No sugar. No junk.
SMOR is what happens when deep operational experience, serious science, and genuine passion for what goes into the product all come together.
Premium Australian electrolytes. Native botanicals. Zero sugar. Made for the ocean, the trail, and everything between.
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Three Flavours. One Purpose
THE FORMULA
What's In Every Stick Pack.
Clinical-strength electrolytes at doses that actually work. No fairy-dusting. No fillers. No sugar.
+4,768 reviews from real customers
Built by the team that scaled AG1 from $23M to a $1.2b valution.
+4,768 reviews from real customers
Built by the team that scaled AG1 from $23M to a $1.2b valution.
SMOR Hydration was created by Ben Smith, former COO of Athletic Greens (AG1), where he helped grow the company from $23 million to over $600 million in revenue and a $1.2 billion valuation, and Sarah Rohr, Ph.D — a food loss and waste economist and ultra-marathon runner who brings both the ingredient rigour and the real-world testing that most supplement brands skip.
After years of building supplements at global scale, the team wanted to create something different — a premium electrolyte for the Australian market, with Australian ingredients, made in Australia. No compromises on formulation. No sugar. No junk.
SMOR is what happens when deep operational experience, serious science, and genuine passion for what goes into the product all come together.
SUBSCRIBE & SAVE
Subscribe & save 15%
Lock in 15% off every order. Free shipping included. Pause, skip, or cancel anytime — no lock-in contracts, no commitment.
START YOUR SUBSCRIPTION100% Guarantee. Cancel anytime. No minimum commitment.