About

SMOR Hydration exists because the Australian market deserves better than imported electrolytes made for someone else's climate.

Founded by Ben Smith — former COO of AG1 (Athletic Greens), where he helped scale the company from $23M to over $600M in revenue — and Sarah Rohr, Ph.D — a formulation scientist and ultra-marathon runner — SMOR is built on a simple premise: more of what matters, nothing else.

Ben brings the operational DNA. Sixteen years of scaling consumer health brands across the US, UK, Australia, and China. He knows what it takes to build a world-class supplement supply chain from the ground up.

Sarah brings the science and the sweat. A doctorate in formulation chemistry and thousands of kilometres of trail running mean every ingredient in SMOR has been tested in the lab and on the trail. She won't sign off on a formula she wouldn't race on.

Together, they built a product that delivers 1,000mg sodium, 250mg potassium, 200mg magnesium from Albion® TRAACS chelate, and 5mg zinc. Zero sugar. Zero artificial anything. Naturally sweetened with monk fruit and stevia.

Our three launch flavours feature native Australian botanicals — lemon myrtle from the NSW coast, freeze-dried Davidson plum from the Byron Bay hinterland, and Murray River pink salt from the Murray-Darling Basin. Ingredients with provenance. Ingredients with a story.

Every batch is manufactured in Australia under HACCP and GMP standards. Every ingredient is sourced with full traceability. Every stick pack is designed to be the best 6 grams you put in your water.

We're not trying to be another sports drink. We're building the electrolyte brand that Australia has been missing.